Director of Communications

Geary County USD 475 Job Description   

Classification:                          Administrator 

Division/Department:               Devin Center 

Job Category:                          Communications 

FLSA:                                      Exempt 

 

Title:                                        Director of Communications Qualifications: 

 

Education/Certification: 

Bachelor’s degree in education, journalism, communications, public relations, or related field. Master’s degree preferred

Experience:

Three to five years’ practical work experience in communications, journalism, press, and/or community relations preferred.   

Reports To:                              Superintendent 

Supervises:                              Marketing and Media Coordinator and Digital Media Specialist           

BASIC FUNCTION/PURPOSE

Implement and oversee effective communication services and community engagement activities of the district to ensure a continual focus on supporting the superintendent and board of trustees’ goals and objectives.  Promote positive public relations between the school district and community.  Oversee intradepartmental coordination between all community relations initiatives, internal and external communications, and administrative public relations support services.  Direct the usage of various and inclusive forms of print, verbal communication, and technology to maintain positive interactions internally and externally.  Provide primary source of contact with external print, visual, electronic media, and citizen media. Assist with crisis management. Prepare and provide information to the public about the activities, goals, and policies of the school district. Distribute pertinent information about the district and its activities to employees.  Anticipates and optimizes opportunities to present the district’s polished image to support the success of the district’s strategic design.

PHYSICAL REQUIREMENTS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.      The employee performing the duties of this position is frequently required to walk, sit, talk, hear, bend, stoop, and reach. The employee may be occasionally required to manually lift, move, or carry up to 50 pounds. The employee is required to interact with staff and meet the demands of several different people. The employee is responsible for the work output of others. The employee occasionally works extended hours. Vision abilities required by this job include close vision, distance vision, depth perception, and the ability to adjust focus.

CRITICAL SKILLS:

  1. Ability to maintain regular and good work attendance and come to work on time.
  2. Ability to work constructively and cooperatively with others.
  3. Ability to respond to information requests in a courteous, timely and helpful manner.
  4. Ability to manage job responsibilities while meeting established deadlines.
  5. Ability to access, input, and retrieve information from a computer.
  6. Ability to maintain confidentiality of student and staff information.

  ESSENTIAL FUNCTIONS

Major Responsibilities and Duties: Public and Community Relations 

1. Direct and manage the district’s public information activities. 

2. Serve as the information liaison between the school system and the community. 

3. Coordinate media coverage. 

4. Direct preparation of press releases and publication of articles and photos at the local, state and national level. 

5. Help school personnel publicize and promote any performances, exhibitions, displays, or special programs sponsored by the schools. 

6. Design, prepare, and edit district publications including newsletters, recruitment brochures, programs for special events, and other publications. 

7. Serve as district representative on community committees as required. 

8. Ensure that public information activities contribute to the attainment of district goals and objectives. 

9. Maintain files of district press for specified number of years. 

10. Keep informed of developing communication trends and techniques. 

11. Speak at civic organization meetings and make presentations. 

12. Demonstrate awareness of district-community needs and initiate activities to meet those needs.

13. Write, compose, edit, research, compile, and/or select copy for publications, audio-visual material, media releases, displays, exhibits, and/or speeches, to develop information so that it will reach and be understood by the target audience.

 

School/Organizational Climate and Improvement 

1. Assesses school/district/community climate through surveys, personal contact, and solicitation. 

2. Plans climate improvement activities such as recognition, effective communication, and involvement.  3. Anticipates, manages, and resolves conflicts effectively. 

4. Develops and attracts support for innovative projects designed to increase community participation and support. 

5. Helps clarify and pursue a common vision for school improvement through active participation in community organizations. 

6. Provides research and support in a variety of educational areas. 

 

Policies, Reports, and Law 

1. Help the superintendent develop and publicize reports related to the performance of the district and articulate district goals and objectives. 

2. Implement the policies established by federal and state law, State Board of Education rule, and local board policy in the public information area. 

 

Budget 

1. Administer the communications department budget and ensure that programs are cost effective and that funds are managed prudently annually. 

2. Compile budgets and cost estimates based on documented program needs.        

 

Personnel Management

1. Develop training options and/or improvement plans to ensure exemplary operation of the public information function.

2. Evaluate job performance of employees to ensure effectiveness.

3. Assist in recruitment, selection, and training of personnel and make sound recommendations relative to personnel placement, transfer, retention, and dismissal.

 

Administration/Facilities management

1. Assist the Superintendent in the direction of the management of the district’s administrative offices facility.

2. Manages activities associated with the Superintendent’s office including, but not limited to, mail responses, files, official records, reports, research, etc.

3. Secures consultants, specialists, materials, and other community resources to assist in meeting program goals.

4. Assists with the management of Central Office staff, duties, and responsibilities as requested.    

 

KNOWLEDGE AND ABILITIES

·        Standard media and communication practices, policies and procedures

·        Public speaking techniques

·        Oral and written communication skills

·        Correct English usage, grammar, spelling, punctuation and vocabulary

·        Techniques, formats and styles of informational material preparation

·        Methods and practices of public information dissemination

·        Methods of securing adequate publicity for news items

·        Principles and practices of administration, supervision and training

·        Applicable laws, codes, regulations, policies and procedures

·        Interpersonal skills using tact, patience and courtesy

·        Operation of a computer and assigned software

ABILITIES

·        Plan, organize, implement and direct the internal and external communications of the district

·        Establish and maintain strong relationships with key media outlets

·        Communicate effectively, both orally and in writing, in individual or group settings with news media representatives, government or program officials, agency staff and the public at levels understandable to each audience

·        Apply the principles and practices of public relations/journalism to the operation of a public information function

·        Operate audio/visual equipment, computers and other office equipment

·        Write/edit copy to fit assigned space in a layout

·        Evaluate the public information potential of written, illustrative, and related material for a specific project assignment

·        Develop the information distribution channel most likely to reach the target audience;

·        Write and design informational pamphlets, reports, and posters

·        Assess the impact and effectiveness of specific public information materials or activities in meeting the interests of the public or media and the needs of the district

·        Develop and apply district policies and procedures for the public information function

·        Plan and organize the operations of a public information function

·        Develop work priorities for effective use of Communications Department staff

·        Interpret, apply and explain rules, regulations, policies and procedures

·        Establish and maintain cooperative and effective working relations with others

·        Analyze situations accurately and adopt an effective course of action

·        Meet schedules and time lines

·        Work independently with little direction

·        Manage multiple projects simultaneously

·        Work confidentially with discretion

·        Maintain consistent and punctual and regular attendance, including occasional evening and weekend work

Equipment Used:  Computer, publishing software, web, camera, video camera, copier, printer.

 

Term of Employment:            12 Month Contract

 

Salary Range:                         Commensurate based on qualifications and experience

 

Evaluation Frequency:            Job performance will be evaluated a minimum of 1 time per year.

Updated 7-15-19

Notice of Nondiscrimination

Geary County USD #475 does not discriminate on the basis of race, color, national origin, sex, disability, or age in its programs and/or activities and provides equal access to the Boy Scouts and other designated youth groups. For questions or complaints based on race, color, national origin, sex or age, please contact the USD 475 Executive Director of Personnel Services, 123 N. Eisenhower, Junction City, KS 66441. Telephone: 785.717.4000. For questions or complaints based on disability, please contact the USD 475 Executive Director of Special Education, 123 N. Eisenhower, Junction City, KS 66441. Telephone: 785.717.4000

Geary County USD 475


Blue Cross and Blue Shield of KS, Delta Dental, Group Employee Term Life Insurance, Supplemental Employee & Dependent Term Life Insurance, Group Short Term Disability, Group Vision Health Insurance, Individual Cancer Plan, Dependent Care Flex Spending Account, Tax Sheltered Annuities, KPERS Retirement, paid leave, Professional Development moves you up on pay schedule. Commensurate based on qualifications and experience
Job Start Date: September-10-2019
Applications Due By: September-6-2019

Job Contact Information

Dawn Toomey - dawntoomey@usd475.org - 785-717-4000

Employer Information

Geary County USD 475 www.usd475.org

Nestled in the heart of the Flint Hills, USD 475 Geary County Schools serves the communities of Junction City, Fort Riley, Milford, and Grandview Plaza with 13 elementary schools, 2 middle schools, 1 6-A academy-structured Talent Development High School, as well as a center for Innovative Studies and early childhood programs.   We offer outstanding professional development opportunities, access to state-of-the-art technology in every classroom, and a competitive salary package in a community with a variety of outdoor activities as well as theater, art exhibits, and hometown family-oriented events. 

We invite you to find out more about our district by viewing this YouTube video https://www.youtube.com/watch?v=3Yw99Q9HleI

Notice of Nondiscrimination

Geary County USD #475 does not discriminate on the basis of race, color, national origin, sex, disability, or age in its programs and/or activities and provides equal access to the Boy Scouts and other designated youth groups. For questions or complaints based on race, color, national origin, sex or age, please contact the USD 475 Executive Director of Personnel Services, 123 N. Eisenhower, Junction City, KS 66441. Telephone: 785.717.4000. For questions or complaints based on disability, please contact the USD 475 Executive Director of Special Education, 123 N. Eisenhower, Junction City, KS 66441. Telephone: 785.717.4000

 


Employer Address: 123 North Eisenhower Dr. Junction City, Kansas


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